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Why Every Accountant Needs to Become Visible (Or Risk Being Invisible)

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Manage episode 497200409 series 3516957
Content provided by Earmark Media and Isaac Heller. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Earmark Media and Isaac Heller or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Mike Manalac shares his journey from Big Four audit to Fortune 5 companies like Walmart and Google, revealing how he built an authentic personal brand through hand-drawn accounting cartoons and thoughtful LinkedIn content. He argues that as AI commoditizes technical accounting knowledge, professionals must develop human skills like creativity, leadership, and authentic communication to future-proof their careers. The conversation explores why accountants can't afford to stay invisible in an increasingly competitive landscape where soft skills will separate the real deal from the "phonies."

  • (00:00) - Welcome to AI Accounting Intelligence
  • (01:57) - Mike's Journey: From East Coast to West Coast
  • (04:12) - Working at Walmart: E-commerce and Innovations
  • (13:53) - Transition to Google: Ads and Automation
  • (18:15) - Mike from Accounting: Personal Brand and Projects
  • (20:57) - Encouraging Accountants to Share Their Voice
  • (26:57) - The Importance of Standing Out in Your Career
  • (28:15) - Dealing with Self-Promotion and Social Media
  • (29:12) - Authenticity in the Age of Influencers
  • (31:34) - The Role of Humor and Creativity in Accounting
  • (40:30) - The Future of Accounting: AI and Skills Evolution
  • (50:15) - Final Thoughts and Advice for Accountants

Connect with Mike
https://www.linkedin.com/in/mikemanalac
https://www.mikefromaccounting.com/

Learn more about Trullion
https://trullion.com

Connect with Isaac Heller
https://www.linkedin.com/in/isaacheller

Get NASBA Approved CPE or IRS Approved CE
Launch the course on Earmark to get free CPE/CE for listening to this episode.

Review
Leave a review on Apple Podcasts or Podchaser

Subscribe
Subscribe to the AI: Accounting Intelligence podcast in your favorite podcast app!

This podcast is a production of the Earmark Media

  continue reading

21 episodes

Artwork
iconShare
 
Manage episode 497200409 series 3516957
Content provided by Earmark Media and Isaac Heller. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Earmark Media and Isaac Heller or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Mike Manalac shares his journey from Big Four audit to Fortune 5 companies like Walmart and Google, revealing how he built an authentic personal brand through hand-drawn accounting cartoons and thoughtful LinkedIn content. He argues that as AI commoditizes technical accounting knowledge, professionals must develop human skills like creativity, leadership, and authentic communication to future-proof their careers. The conversation explores why accountants can't afford to stay invisible in an increasingly competitive landscape where soft skills will separate the real deal from the "phonies."

  • (00:00) - Welcome to AI Accounting Intelligence
  • (01:57) - Mike's Journey: From East Coast to West Coast
  • (04:12) - Working at Walmart: E-commerce and Innovations
  • (13:53) - Transition to Google: Ads and Automation
  • (18:15) - Mike from Accounting: Personal Brand and Projects
  • (20:57) - Encouraging Accountants to Share Their Voice
  • (26:57) - The Importance of Standing Out in Your Career
  • (28:15) - Dealing with Self-Promotion and Social Media
  • (29:12) - Authenticity in the Age of Influencers
  • (31:34) - The Role of Humor and Creativity in Accounting
  • (40:30) - The Future of Accounting: AI and Skills Evolution
  • (50:15) - Final Thoughts and Advice for Accountants

Connect with Mike
https://www.linkedin.com/in/mikemanalac
https://www.mikefromaccounting.com/

Learn more about Trullion
https://trullion.com

Connect with Isaac Heller
https://www.linkedin.com/in/isaacheller

Get NASBA Approved CPE or IRS Approved CE
Launch the course on Earmark to get free CPE/CE for listening to this episode.

Review
Leave a review on Apple Podcasts or Podchaser

Subscribe
Subscribe to the AI: Accounting Intelligence podcast in your favorite podcast app!

This podcast is a production of the Earmark Media

  continue reading

21 episodes

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