How to Verify Your Domain on Facebook

Ensuring your domain is verified on Facebook is a critical step for maintaining full control over your brand presence and advertising data inside Meta’s ecosystem. After Apple’s iOS privacy updates, Meta updated its policies to require verified domains for advertisers using Pixel tracking and conversion optimization. Without verification, businesses face restricted event configuration, inaccurate attribution data, and potential delivery issues with conversion campaigns.

Domain verification proves to Meta that you are the legitimate owner of your website. Once approved, your business gains permission to manage link previews, assign conversion events, and protect your digital assets from unauthorized access or misuse. For advertisers running high-performing campaigns, this protection ensures that your brand credibility and tracking integrity remain intact.

Another big advantage is access to Aggregated Event Measurement (AEM). Verified domains can configure and prioritize conversion events, allowing Facebook to track and optimize the most valuable events when users opt-out of tracking. This prevents the undervaluing of your performance results.

The verification process itself is simple. Facebook provides three methods: DNS TXT record verification, HTML file upload, and meta-tag injection. Choosing the method depends on your technical access. DNS configuration is recommended because it stays intact even if you update hosting or rebuild the site. The other two approaches are just as fast and effective for marketing teams who have access to CMS files or custom code sections.

Once set up, it’s important to keep the verification code active at all times to prevent unintentional revocation. Monitoring your domain inside Business Manager ensures no disruptions occur during peak campaigns.

Domain verification has a direct correlation with campaign stability. When your domain is recognized as secure and owned by a verified business, Meta grants better eligibility for conversion tracking, faster approvals, and fewer restrictions in ad delivery.

In short, verifying your domain is the foundation of modern Facebook marketing. It strengthens security, boosts attribution accuracy, and ensures your campaigns are fully optimized for performance. Full guide and instructions here: https://agrowth.io/blogs/facebook-ads/how-to-verify-a-domain-on-facebook

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