Managing multiple Google Ads accounts can quickly become overwhelming—especially for agencies, consultants, and businesses with several brands or markets. Constantly switching tabs, duplicating campaign setups, and handling separate billing systems wastes time and increases the risk of errors. That’s where a Google Ads Manager Account (MCC) becomes essential.

A Google Ads Manager Account is a centralized dashboard that lets you access and manage multiple Google Ads accounts with a single login. It supports up to 85,000 linked accounts (active or inactive), making it ideal for organizations managing large advertising portfolios.

Key features include:

• Centralized login and navigation

• Unified campaign management

• Bulk editing tools (bids, keywords, budgets)

• Cross-account reporting and insights

• Streamlined billing with shared payment profiles

• Role-based user access control

This structure improves visibility, reduces duplication, and saves time for account managers across the board.

• Advertising agencies managing client campaigns

• Large enterprises with multiple brands or departments

• Franchise networks running local campaigns per location

• Marketing teams overseeing product-specific strategies

• eCommerce businesses operating multiple stores or regions

• Consultants or freelancers with several client portfolios

1. Visit the Google Ads Manager Account page.

2. Click “Create a manager account” and sign in with your preferred email.

3. Enter your account name, select your country, time zone, and billing currency.

4. Specify if you'll manage your own or third-party accounts.

5. Complete setup and start linking accounts.

After setup, you can connect accounts using customer IDs via invitation, structure your account hierarchy, and assign user roles.

With a Manager Account, you can:

• Monitor campaign performance across accounts from one dashboard

• Assign admin, standard, read-only, or billing roles for team members

• Use consistent naming conventions and campaign labels for easier reporting

• Implement shared assets like negative keyword lists or remarketing audiences

• Set up cross-account conversion tracking for unified performance metrics

You can also create sub-manager accounts (sub-MCCs) for better segmentation if managing multiple teams or departments.

Each account maintains its own billing settings, but MCC allows for shared payment profiles and consolidated monthly invoicing—if currency types match. You can:

• Add new billing setups

• Link accounts to specific profiles

• Transfer billing configurations as needed

• Monitor all billing activities from a centralized panel

Despite its flexibility, MCC comes with a few constraints:

• Billing is only consolidated when currencies are the same

• You can’t set a global spend cap across all accounts

• Shared resources may have limitations across unrelated accounts

• Violations in one account could affect your entire MCC

• Complex hierarchies (with sub-MCCs) require thoughtful management

If you’re facing setup delays, restrictions, or compliance issues, verified Google Ads accounts can give you a head start. Pre-approved accounts help bypass verification hurdles and allow faster campaign launches—especially useful for agencies or cross-border advertisers.

At Agrowth, we provide access to verified Google Ads accounts and accounts from 100+ major ad platforms. Whether you're scaling new client campaigns or launching in new markets, we offer the infrastructure and account support you need to grow faster—without the usual bottlenecks.

What Is a Google Ads Manager Account?Who Should Use a Manager Account?How to Set Up a Google Ads Manager AccountManaging Accounts EfficientlyBilling & Budget ControlLimitations to Keep in MindScale Faster with Verified Accounts

Source: https://agrowth.io/blogs/google-ads/how-to-manage-multiple-google-ads-accounts