How to Create Facebook Video Ads That Convert

With nearly 3 billion active users and over 500 million people watching videos on Facebook every day, video ads have become one of the most effective ways to reach and engage your target audience. They offer immersive storytelling, high engagement rates, and measurable results that can directly boost your brand’s visibility and sales.

Facebook video ads are paid video promotions that appear in newsfeeds, stories, or sidebars. You can upload original content, repurpose existing videos, or even create slideshows using Facebook Ads Manager. These ads combine compelling visuals with precise targeting options to deliver your message to the right people.

• Higher Engagement – Viewers spend 5x longer watching video than static images.

• Stronger Storytelling – Video allows you to connect emotionally with your audience.

• Better Conversions – Campaigns with video can generate up to 34% more sales.

1. Open Facebook Ads Manager and click “Create Ad.”

2. Select Your Objective – Choose “Video Views,” “Conversions,” or “Brand Awareness.”

3. Define Your Audience – Use demographics, interests, and behavior targeting.

4. Upload Your Video – Keep it high quality, mobile-friendly, and engaging in the first 3 seconds.

5. Add Captions & Text Overlays – 85% of Facebook videos are watched without sound.

6. Set Budget & Schedule – Test different creatives for best results.

• Use square (1:1) or vertical (9:16) ratios for better mobile engagement.

• Keep videos short (6–15 seconds) for maximum viewer retention.

• Optimize for silent autoplay by adding captions and bold visuals.

• Review analytics and adjust targeting and creative to improve ROI.

What Are Facebook Video Ads?Why They WorkStep-by-Step to Create a High-Performing Facebook Video AdBest PracticesIf you want a complete visual walkthrough of the process, check out this step-by-step Facebook video ad guide.

https://agrowth.io/blogs/facebook-ads/how-to-create-facebook-video-ads