Verifying your Google Ads account is no longer optional — it’s a key compliance step that determines whether your campaigns stay live or get suspended. Google’s advertising ecosystem has grown increasingly strict, with over 5 billion ads removed in 2024 for policy violations. This makes account verification essential for advertisers to maintain trust, transparency, and uninterrupted performance.

A verified account doesn’t just signal credibility. It unlocks stability, better ad delivery, and faster campaign approvals. Whether you’re an eCommerce store, digital agency, or enterprise advertiser, the verification process ensures your business meets Google’s identity and policy standards.

Why It Matters

Completing Google Ads verification confirms your identity, validates your business, and secures your billing. Verified advertisers enjoy higher trust scores and reduced risk of sudden suspension. For agencies, it also streamlines client onboarding and multi-account management.

How the Process Works

The process is simple but time-sensitive. Once notified, you have 30 days to verify:

Access your verification page from Google Ads or your email.

Submit identity documents (passport or government ID).

Provide business verification (registration certificate, tax ID).

Confirm payment details and match them with business records.

Submit and wait — reviews typically take 3–7 business days.

Common Issues

Most delays stem from mismatched information or unclear documents. Ensure your legal name, business address, and billing info are consistent across all submissions. Upload high-resolution scans and check expiration dates before sending.

What Happens If You Skip It

Failure to verify leads to ad suspension and potential account termination. Once ads stop running, regaining performance momentum becomes harder — verification takes less time than recovery.

Final Thought

Treat Google Ads verification as a foundation for sustainable advertising. By preparing your documents early and maintaining consistency, you safeguard your campaigns against unexpected shutdowns and policy violations.

📘 Learn the full step-by-step guide:

👉 https://agrowth.io/blogs/google-ads/google-ads-account-verification-process