In this conversation, Andrew from Agritourism IQ discusses the essential role of public relations (PR) in the agritourism industry with Erynn and Lindsey from XLPR. They explore the importance of storytelling, relationship building, and strategic planning in PR, emphasizing that effective PR can significantly enhance business growth and visibility. The discussion covers the founders' backgrounds, the onboarding process for PR, and the necessity of starting PR efforts early to achieve long-term success. The conversation also highlights the unique angles that can be leveraged for media coverage and the importance of collaboration with local partners and influencers.

Learn more about XL PR:
xl-pr.com
IG: your.pr.bff
LinkedIn: XL PR

Key Takeaways

-PR is essential for business growth in agritourism.
-Storytelling is a key component of effective PR.
-Building relationships with journalists is crucial.
-The onboarding process is vital for successful PR campaigns.
-Timing is everything in PR; start early.
-Unique angles can make a story stand out.
-Local partnerships can enhance media coverage.
-PR should be viewed as a long-term investment.
-Effective PR can help businesses weather crises.
-Collaboration with marketing and SEO teams is beneficial.

Chapters

00:00
Introduction to PR in Agritourism
01:13
Founders' Journey and Business Philosophy
02:58
Understanding the Role of PR
06:12
The Value of PR vs. Traditional Marketing
10:12
PR as a Long-Term Strategy
12:08
The Importance of Storytelling in PR
13:22
Building Relationships with Journalists
17:23
The Onboarding Process and Its Significance
18:46
Media Trends and Timing in PR
21:11
Creative Strategies for Effective PR
25:20
Leveraging Local Resources for PR Success
29:03
Preparing for PR Success
32:00
Building Relationships with Media
36:55
Researching Journalists and Targeting Outreach
41:27
The Importance of PR in Agritourism
46:38
Strategic Planning for Future PR
52:13
The Long Game of PR
58:00
Final Thoughts on Agritourism and PR