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The Real Path to Sustainable Fundraising with Leigh Sandison

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Manage episode 469356178 series 3401941
Content provided by Alexander Lapa. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alexander Lapa or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How can nonprofits build stronger, long-term donor relationships? In this episode of Agents of Nonprofit, I sit down with Leigh Sandison, founder of Real Path, to discuss the importance of modernizing donor engagement strategies. Leigh shares insights from her journey in both corporate and nonprofit sectors, highlighting the gaps she noticed in fundraising approaches. She explains why many organizations struggle with donor retention, how outdated assumptions hinder fundraising success, and what nonprofits can do to build more effective, data-driven donor relationships.

Topics We Cover:

  • Leigh Sandison’s career journey from Macmillan Cancer Support to founding Real Path
  • The common mistakes nonprofits make when mapping the donor journey
  • Why many fundraising strategies are based on internal assumptions rather than real donor insights
  • How qualitative research, like donor interviews, can reshape engagement strategies
  • The challenges of donor segmentation and why nonprofits often attract the same demographics
  • The cost of acquiring new donors vs. retaining existing ones – and why retention is key
  • Strategies for calculating and increasing donor lifetime value (LTV)
  • Hidden costs of donor acquisition and why nonprofits need to track their true fundraising expenses

To Learn More and Connect with Leigh:
Email [email protected]
RealPath.ca
Leigh Sandison on LinkedIn

Support the show

  continue reading

189 episodes

Artwork
iconShare
 
Manage episode 469356178 series 3401941
Content provided by Alexander Lapa. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alexander Lapa or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How can nonprofits build stronger, long-term donor relationships? In this episode of Agents of Nonprofit, I sit down with Leigh Sandison, founder of Real Path, to discuss the importance of modernizing donor engagement strategies. Leigh shares insights from her journey in both corporate and nonprofit sectors, highlighting the gaps she noticed in fundraising approaches. She explains why many organizations struggle with donor retention, how outdated assumptions hinder fundraising success, and what nonprofits can do to build more effective, data-driven donor relationships.

Topics We Cover:

  • Leigh Sandison’s career journey from Macmillan Cancer Support to founding Real Path
  • The common mistakes nonprofits make when mapping the donor journey
  • Why many fundraising strategies are based on internal assumptions rather than real donor insights
  • How qualitative research, like donor interviews, can reshape engagement strategies
  • The challenges of donor segmentation and why nonprofits often attract the same demographics
  • The cost of acquiring new donors vs. retaining existing ones – and why retention is key
  • Strategies for calculating and increasing donor lifetime value (LTV)
  • Hidden costs of donor acquisition and why nonprofits need to track their true fundraising expenses

To Learn More and Connect with Leigh:
Email [email protected]
RealPath.ca
Leigh Sandison on LinkedIn

Support the show

  continue reading

189 episodes

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