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Psychology, Personalization, and the Future of the Web with Matthew Stafford

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Manage episode 496975164 series 3401941
Content provided by Alexander Lapa. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alexander Lapa or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Agents of Nonprofit, I sit down with digital strategist Matthew Stafford to explore how the online landscape is rapidly evolving—and what that means for nonprofits. If you’re relying on a DIY website or wondering why your traffic isn’t converting, this conversation is for you.

Topics We Cover:

  • Why beautiful websites often fail—and how psychology and user behavior influence conversions
  • The common pitfalls of DIY website design (and what nonprofits should do instead)
  • The rise of AI search engines and the concept of AEO (Artificial Engine Optimization)
  • How to increase your chances of being featured in AI-generated search results
  • The future of hyper-personalized websites: one visitor, one unique experience
  • Data privacy concerns and how even anonymous users leave digital fingerprints
  • How platforms like Google and Facebook track behavior across the web
  • Why websites should be tools for connection, not shields from it

To Learn More and Connect with Matthew:
BuildGrowScale.com
[email protected]
Semrush SEO Traffic Study

Support the show

  continue reading

177 episodes

Artwork
iconShare
 
Manage episode 496975164 series 3401941
Content provided by Alexander Lapa. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alexander Lapa or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Agents of Nonprofit, I sit down with digital strategist Matthew Stafford to explore how the online landscape is rapidly evolving—and what that means for nonprofits. If you’re relying on a DIY website or wondering why your traffic isn’t converting, this conversation is for you.

Topics We Cover:

  • Why beautiful websites often fail—and how psychology and user behavior influence conversions
  • The common pitfalls of DIY website design (and what nonprofits should do instead)
  • The rise of AI search engines and the concept of AEO (Artificial Engine Optimization)
  • How to increase your chances of being featured in AI-generated search results
  • The future of hyper-personalized websites: one visitor, one unique experience
  • Data privacy concerns and how even anonymous users leave digital fingerprints
  • How platforms like Google and Facebook track behavior across the web
  • Why websites should be tools for connection, not shields from it

To Learn More and Connect with Matthew:
BuildGrowScale.com
[email protected]
Semrush SEO Traffic Study

Support the show

  continue reading

177 episodes

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