Founder’s Journey: Kim Eberl Agency Side podcast

17d ago 38:49

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🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Kim Eberl, founder of The Motion Agency, to talk about her bold journey from getting fired to building a successful full-service marketing firm.

Kim opens up about the power of mentorship, how agency life has evolved post-COVID, and why music plays an unexpected but powerful role in her creative approach. She shares reflections on agency growth, building lasting client relationships, and what it takes to thrive in the fast-changing world of PR and marketing.

The conversation dives into freelancing vs. agency work, celebrity partnerships, and how authenticity drives meaningful campaigns. Kim also offers a candid look at balancing leadership with life outside of work—especially parenting and music education.

With insights, laughs, and a few stories along the way, this episode is a must-listen for anyone navigating the agency world or chasing their next chapter with resilience and creativity.

Tune in for a real and inspiring conversation about leadership, creativity, and life on the agency side.

Chapters

1. Founder’s Journey: Kim Eberl (00:00:00)

2. From PR to Full-Service Agency: Kim's Transition (00:02:59)

3. The Importance of Mentorship in Business (00:05:51)

4. Work Culture: Hybrid Models and Employee Flexibility (00:09:02)

5. The Role of Music in Creative Marketing (00:11:53)

6. Navigating Changes in PR and Marketing (00:15:02)

7. Building Long-Term Client Relationships (00:17:54)

8. Standout Campaigns and Memorable Experiences (00:21:07)

9. Celebrity Encounters and Authenticity (00:23:17)

10. The Agency Side Podcast and Music Industry Insights (00:25:45)

11. Freelancing vs. Agency Life (00:26:43)

12. Team Structure and Finding Talent (00:28:28)

13. Navigating Agency Dynamics (00:30:44)

14. Work-Life Balance in Agency Culture (00:33:00)

15. Personal Hobbies and Morning Routines (00:33:54)

16. Parenting and Music Education (00:36:03)

17. Future Collaborations and Closing Thoughts (00:40:10)

31 episodes