You can’t scale what you don’t understand, and that starts with knowing your numbers.
In Episode 63 of the Agency Operators Podcast, we’re joined by Fred McKinnon, Founder of eComCatalyst, to talk about what separates operators who guess from those who grow. With years of experience helping brands uncover margin leaks, optimize operations, and scale profitably, Fred brings a no-fluff perspective on what it takes to succeed on Amazon and beyond.
We discuss the importance of financial visibility, what most brands get wrong about performance metrics, and how Fred approaches growth with clarity and precision.
Whether you're running your brand or managing client accounts, this episode is packed with practical insight for building a business that’s not just growing, but growing profitably.
About Fred McKinnon

Fred McKinnon is the Founder of eComCatalyst, a growth consultancy helping ecommerce brands scale by identifying what’s working, what’s not, and what to fix next. With a background in brand ownership and operational strategy, Fred specializes in helping operators build more innovative businesses by understanding the numbers that drive success.

Connect with Fred McKinnon: https://www.linkedin.com/in/fmckinnon/

Main Discussion Topics:

Why understanding your numbers is the first step to scaling

• The most common margin-killing mistakes brands make
• How to simplify performance metrics to make smarter decisions
• What separates brands that scale from those that stall
  

Key Takeaways:

Fred McKinnon shares how successful operators create clarity in chaos by focusing on what matters most, the numbers. Learn how to audit your performance, find your blind spots, and build a foundation for profitable, sustainable growth.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.