Description:

Amazon ads are getting more competitive—and more expensive. In Episode 52 of the Agency Operators Podcast, we’re joined by George Meressa, Founder & CEO of Clear Ads, to talk about the biggest PPC mistakes brands make and what it takes to drive profitable growth with ads in 2025.

With 15+ years of experience running paid media campaigns across platforms like Amazon, Google, and Facebook, George has helped hundreds of brands scale while improving ROAS. Whether managing ads or overseeing an agency team, this episode offers practical advice to help you run leaner and smarter campaigns.

About George Meressa:

George Meressa is the Founder & CEO of Clear Ads, a UK-based agency specializing in Amazon PPC. Since 2009, he’s been helping brands of all sizes cut through the noise and maximize their paid advertising performance. With deep platform knowledge and a focus on real-world results, George is a trusted expert in Amazon advertising.

Connect with George Meressa: https://www.linkedin.com/in/george-meressa-30a87550/

Main Discussion Topics:

• How to identify and stop wasted ad spend
• What makes an Amazon PPC strategy scalable
• Smart tactics for improving ROAS in competitive markets
• Common pitfalls brands overlook in their ad accounts

Key Takeaways:
In this episode, George Meressa shares what top-performing brands are doing differently regarding Amazon PPC. From tighter control on budgets to more innovative campaign structures, you’ll walk away with clear strategies to improve your ad performance and scale profitably—no fluff, just actionable insights.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.