Glenn Schmelzle is a marketer, husband, hockey dad and local community supporter. While in the corporate world in the 2000s, Glenn noticed the tactics he'd learned in MBA school were turning off buyers, who preferred to be marketed and sold to online. He also saw businesses struggle with the technical complexity and the heavy content demands of going digital. By taking an engineering approach to digital marketing, Glenn helped companies generate enough leads through their websites to positively impact sales. He believed so strongly in the approach that in 2009 he started Marketing What's New, applying buyer-friendly content to technology-driven campaigns. Today we will talk about DIFFERENTIATORS