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Content provided by Dustin Howes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dustin Howes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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How to Calculate Conference ROI: A Framework for Measuring Event Success
Manage episode 524944051 series 3481866
Content provided by Dustin Howes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dustin Howes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Stop guessing if that expensive flight and hotel stay actually paid off for your business. Most companies go to conferences, have a few good chats, and come home with nothing but a fat expense report. This episode shows you exactly how to prove your worth to leadership by calculating conference ROI with cold, hard data. We've brought together three industry veterans to share their simple frameworks for tracking reach, relationships, and revenue.
You'll learn how to move past vanity metrics and start connecting every handshake to measurable pipeline. Our experts break down their personal systems for managing packed schedules and turning awkward lobby run-ins into six-figure deals. Stop tossing your badges in the trash without a plan. Watch now to learn how to justify your 2026 conference calendar and make every event a win for your brand.
What's your go-to move for following up after a busy event? Let us know in the comments.
Inside this deep dive:
- The three R framework: Reach, Relationships, and Revenue.
- How to rank meetings so you don't ghost your best leads.
- Why your after-hours networking might be more valuable than the sessions.
- Tips for using show apps and CRMs without looking like a robot.
- Strategies for choosing which events to skip next year.
Check out the free conference ROI tracker and guide mentioned in the video:
https://www.dustin.nl/conference
https://www.dustin.nl/conference1
Don't forget to like and subscribe for more deep dives into affiliate marketing and business growth.
Dustinhowes.com/affistash
For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com
142 episodes
Share
Manage episode 524944051 series 3481866
Content provided by Dustin Howes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dustin Howes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Stop guessing if that expensive flight and hotel stay actually paid off for your business. Most companies go to conferences, have a few good chats, and come home with nothing but a fat expense report. This episode shows you exactly how to prove your worth to leadership by calculating conference ROI with cold, hard data. We've brought together three industry veterans to share their simple frameworks for tracking reach, relationships, and revenue.
You'll learn how to move past vanity metrics and start connecting every handshake to measurable pipeline. Our experts break down their personal systems for managing packed schedules and turning awkward lobby run-ins into six-figure deals. Stop tossing your badges in the trash without a plan. Watch now to learn how to justify your 2026 conference calendar and make every event a win for your brand.
What's your go-to move for following up after a busy event? Let us know in the comments.
Inside this deep dive:
- The three R framework: Reach, Relationships, and Revenue.
- How to rank meetings so you don't ghost your best leads.
- Why your after-hours networking might be more valuable than the sessions.
- Tips for using show apps and CRMs without looking like a robot.
- Strategies for choosing which events to skip next year.
Check out the free conference ROI tracker and guide mentioned in the video:
https://www.dustin.nl/conference
https://www.dustin.nl/conference1
Don't forget to like and subscribe for more deep dives into affiliate marketing and business growth.
Dustinhowes.com/affistash
For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com
142 episodes
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Similar to Affiliate Nerd Out
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Profits Through Podcasting is your go-to resource for turning engaged listeners of your health-focused podcast into paying clients. Learn from health and wellness entrepreneurs who successfully employ a podcast as their main marketing tool, generating quality leads and growing their business. Whether you're a doctor, chiropractor, clinician, health business coach, therapist, or an entrepreneur in any other health or wellness related field, so long as you have a podcast, Profits Through Podca ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates former CEO Clarke Murphy, Leadership Advisor Marla Oates, and Chief Science Officer Dr. Tomas Chamorro-Premuzic, host engaging, purposeful conversations w ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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continue reading
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