Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Dustin Howes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dustin Howes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Beyond the Click: Measuring Incremental Lift with Influencers & Affiliates

57:36
 
Share
 

Manage episode 504275693 series 3481866
Content provided by Dustin Howes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dustin Howes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Are you maximizing the potential of your influencer and affiliate programs? Learn how to create scroll-stopping creatives, align content distribution strategies, and measure incremental lift for predictable program growth. Featuring insights from Kim Murray of Virality Boost, Annie LaRocca of USA Today, and Tom Rathbone of Partner Centric. Discover effective tactics for managing professional boundaries, personal health, and scaling your affiliate and influencer programs. Tune in for actionable advice and real-world case studies to refine your marketing funnel and drive measurable results.
What you’ll learn:
1/ How influencers drive demand while affiliates close the sale
2/ The importance of tracking ROAS and incrementality at the publisher level
3/ Why consistent exposure is key to building trust and conversions
4/ Practical tips for scaling programs in the early growth stages
If you’re a marketing executive or affiliate manager looking to grow revenue and optimize your funnel, this episode is packed with insights you can use right away.
Thank you to our sponsor Inflektion: Affiliate tracking meets conversion rate optimization. Here is a quick video on why I love this platform: • Transform your D2C Affiliate Program with ...
https://dustinhowes.com/inf
Get a demo of Inflektion here: Dustinhowes.com/inf
Our Guests And How To Reach Them:
🔻 Kim Murray - Founder, Virality Boost
Website: www.viralityboost.com
LinkedIn: linkedin.com/in/kimadolph
Email: [email protected]
🔻 Annie LaRocca - Director of Business Development, USA Today
Website: www.usatoday.com
LinkedIn: linkedin.com/in/annielarocca
Email: [email protected]
🔻 Tom Rathbone - VP, Product at PartnerCentric
Website: www.partnercentric.com
LinkedIn: linkedin.com/in/tom-rathbone-82064064
Email: [email protected]

Gizzmo is the ultimate tool for publishers like you to create high-quality, optimized content in minutes, not hours. With Gizzmo, you can easily craft product reviews, roundups, comparison articles, deals pages, and listicles—each fully customizable to suit your audience and style. Save time, boost engagement, and drive conversions effortlessly. Go to DustinHowes.com/gizzmo for your free trial.

Dustinhowes.com/affistash

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

  continue reading

132 episodes

Artwork
iconShare
 
Manage episode 504275693 series 3481866
Content provided by Dustin Howes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dustin Howes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Are you maximizing the potential of your influencer and affiliate programs? Learn how to create scroll-stopping creatives, align content distribution strategies, and measure incremental lift for predictable program growth. Featuring insights from Kim Murray of Virality Boost, Annie LaRocca of USA Today, and Tom Rathbone of Partner Centric. Discover effective tactics for managing professional boundaries, personal health, and scaling your affiliate and influencer programs. Tune in for actionable advice and real-world case studies to refine your marketing funnel and drive measurable results.
What you’ll learn:
1/ How influencers drive demand while affiliates close the sale
2/ The importance of tracking ROAS and incrementality at the publisher level
3/ Why consistent exposure is key to building trust and conversions
4/ Practical tips for scaling programs in the early growth stages
If you’re a marketing executive or affiliate manager looking to grow revenue and optimize your funnel, this episode is packed with insights you can use right away.
Thank you to our sponsor Inflektion: Affiliate tracking meets conversion rate optimization. Here is a quick video on why I love this platform: • Transform your D2C Affiliate Program with ...
https://dustinhowes.com/inf
Get a demo of Inflektion here: Dustinhowes.com/inf
Our Guests And How To Reach Them:
🔻 Kim Murray - Founder, Virality Boost
Website: www.viralityboost.com
LinkedIn: linkedin.com/in/kimadolph
Email: [email protected]
🔻 Annie LaRocca - Director of Business Development, USA Today
Website: www.usatoday.com
LinkedIn: linkedin.com/in/annielarocca
Email: [email protected]
🔻 Tom Rathbone - VP, Product at PartnerCentric
Website: www.partnercentric.com
LinkedIn: linkedin.com/in/tom-rathbone-82064064
Email: [email protected]

Gizzmo is the ultimate tool for publishers like you to create high-quality, optimized content in minutes, not hours. With Gizzmo, you can easily craft product reviews, roundups, comparison articles, deals pages, and listicles—each fully customizable to suit your audience and style. Save time, boost engagement, and drive conversions effortlessly. Go to DustinHowes.com/gizzmo for your free trial.

Dustinhowes.com/affistash

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

  continue reading

132 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play