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Identity Shopping with Wharton's "Hip Hop Prof" Americus Reed
Manage episode 472972510 series 3287978
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What do the brands people buy and the places they shop reveal about their lifestyles, values, ideals and aspirations?
Pauline is joined in the studio by renowned marketing professor Americus Reed of the Wharton Business School for a provocative discussion about how our self-identities influence our buying decisions as well as how companies can leverage identity-based marketing strategies to build their brands and bolster their businesses.
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