In this conversation, Michael Fortenberry, CEO and co-founder of Protiv, shares his journey from a construction background to launching a tech solution tailored for the industry. He emphasizes the power of mentorship, the impact of a strong company culture, and the urgent need for innovation to tackle labor shortages and improve efficiency. Michael dives into the challenges of market research in construction, the emerging role of robotics, and why empowering employees and maintaining daily accountability can transform project outcomes.

Takeaways

• Michael’s roots in construction were shaped by his father’s influence.
  
• Mentorship is key to unlocking growth and leadership.
  
• A thriving company culture drives innovation and retention.
  
• Protiv was born to fix broken workflows in construction management.
  
• Good market research = knowing what field teams actually need.
  
• AI and robotics are redefining the future of construction.
  
• Solving the labor shortage requires both tech and people-first thinking.
  
• Empowered employees = productive, loyal teams.
  
• Daily accountability is a simple yet powerful performance driver.
  
• Industry events remain goldmines for relationship-building and marketing.
  

Chapters

00:00 Introduction to Michael Fortenberry and His Journey
02:14 Mentorship and Lifelong Learning
05:03 Building People, Not Just Structures
05:57 The Birth of Protiv and Its Challenges
10:18 Market Research and Validation in Construction
12:38 The Future of Technology in Construction
15:22 Addressing Labor Shortages with Robotics
18:31 Company Culture and Employee Empowerment
21:11 Innovations in Incentive Management
25:03 The Importance of Daily Accountability
27:01 Marketing Strategies for Construction Tech
30:39 Rapid Fire Round and Personal Insights

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