SmartWIN25 Speaker Spotlight: Erica Wozniak Fisher No Small Feats In Marketing AEC Marketing For Principals podcast

SmartWIN25 Speaker Spotlight: Erica Wozniak Fisher No Small Feats in Marketing

9M ago 23:10

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Strategic marketing investments can transform small AEC firms into industry leaders.

Katie Cash kicks off the SmartWin 2025 Speaker Spotlight Series with guest Erica Wozniak Fisher, Director of Marketing and Business Development at The Arkitex Studio. Erica shares her journey from managing major projects at Texas A&M University to driving strategic growth for a small Texas-based architecture firm. The discussion highlights how smart, modest marketing moves can lead to big wins. Erica emphasizes the essentials of branding, targeted networking, and leveraging the right tools and partnerships. Even small steps, like refining RFQ templates or attending key conferences can deliver impressive and measurable results.

Don’t miss Erica’s practical tips for small firms striving to stand out in the AEC world. Tune in to the new SmartWIN25 Speaker Spotlight series for a sneak peek of what’s to come this February.

Topics discussed in this episode:

SmartWIN25
strategic investments
architecture
Arkitex
AEC Growth
Texas A&M University
Marketing and business development
small firms

Follow Erica Wozniak Fisher:

https://arkitex.com/

Connect with Katie

https://smartegies.com/

89 episodes