Harnessing Data For Smarter Growth In AEC Firms AEC Marketing For Principals podcast

Harnessing Data for Smarter Growth in AEC Firms

9M ago 36:05

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In the fast-changing AEC industry, building strong relationships and using data-driven strategies are key to staying ahead of the competition.

In today’s episode of AEC Marketing for Principals, Katie welcomes Scott Steiding, Chief Growth Officer of Bennett & Pless, to chat about why soft skills, like being responsive and delivering great client service, are becoming more and more important in the AEC industry. Scott talks about how his firm keeps track of client response times and zeroes in on win rates and value conversion to boost business development and strengthen client connections.

Listen in to find out how starting with simple metrics and slowly building a data plan can help you make smarter decisions and set the stage for long-term growth.

Topics discussed in this episode:

structural engineering
branding
client experience
marketing
data-driven strategy
AEC industry
soft skills
always be selling
technology integration
AI
Business growth
CRM systems
Repeat business
Revenue maximization

Connect with Scott:

https://www.linkedin.com/in/scottsteiding/

Connect with Katie:

https://smartegies.com/

89 episodes