What happens when AEC marketing owns the data story and becomes a true strategic partner to the firm?

Katie Cash sits down with Katie Robinson, Chief Marketing Officer at LS3P, to unpack how a traditional proposal shop evolved into a firmwide, agency-style marketing and knowledge management team. Katie shares how LS3P aligned marketing with business strategy, centralized project data through a data manager program, and used tools like Power BI and AI to unlock insights that support both pursuit strategy and firm leadership. She also explains why open access to project data, clear security rules, and cross-functional collaboration are non-negotiables for sustainable growth.

From Expert Hours that support thought leadership to an AI steering committee that protects IP and improves efficiency, Katie shares a practical roadmap that any AEC firm can start small and scale. Marketers will come away with clear strategies for strengthening relationships across the firm, earning a seat at the strategic table, and elevating marketing from a support function to a true driver of growth.

Topics discussed in this episode:

• AEC marketing
• LS3P
• CRM
• Power BI
• AI in AEC
• Strategic planning

Connect with Katie Robinson, Chief Marketing Officer / Vice President / Principal at LS3P:

https://www.ls3p.com/portfolio/katie-robinson/

https://www.linkedin.com/in/katie-schroer-robinson/

Connect with Katie: https://smartegies.com/

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