In this episode of AdTalk, Dakota and Caleb walk through how advertisers think about selling to people and the psychology behind each part of the process in the buyer journey.
Dakota and Caleb break the process down into three parts: audience awareness and research (1:57), communicating to your target audience (11:02), and lastly getting consistent results through presenting your offer as best as possible (23:39). These three points are the foundations of any successful marketing campaign, so take notes and prepare to learn what it takes to create longterm wins!

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