Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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American Eagle CMO Craig Brommers Runs Toward the Fire
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Manage episode 509282094 series 2430263
Content provided by Adweek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adweek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
American Eagle’s Sydney Sweeney campaign broke the internet, drove 1 million new customers, and sparked outrage—from eugenics accusations to presidential hot takes. American Eagle CMO Craig Brommers unpacks how the brand weathered the storm, what it couldn’t say during the quiet period, and whether he thought the discourse had any merit. Plus: Travis Kelce, Roblox, and what’s next after the most polarizing jeans ad Gen Z has ever seen.
…
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Hosted on Acast. See acast.com/privacy for more information.
44 episodes
MP3•Episode home
Manage episode 509282094 series 2430263
Content provided by Adweek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adweek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
American Eagle’s Sydney Sweeney campaign broke the internet, drove 1 million new customers, and sparked outrage—from eugenics accusations to presidential hot takes. American Eagle CMO Craig Brommers unpacks how the brand weathered the storm, what it couldn’t say during the quiet period, and whether he thought the discourse had any merit. Plus: Travis Kelce, Roblox, and what’s next after the most polarizing jeans ad Gen Z has ever seen.
…
continue reading
Hosted on Acast. See acast.com/privacy for more information.
44 episodes
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