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Antitrust and Google’s Adtech Alphabet Soup

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Manage episode 479744731 series 1257046
Content provided by Adweek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adweek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Google comfortably controls over 25% of the $303 billion ad market in the U.S. That will probably look very different in five year's time. This episode unpacks Google's adtech antitrust violations, explaining the tangled path that led us here and what it means for the industry, plus Google itself as it faces looming threats of a break up. Experts join us to make sense of the acronyms and intrigue behind digital advertising’s biggest shake-up yet. Let’s dive straight into Google’s adtech alphabet soup.

Hosted on Acast. See acast.com/privacy for more information.

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38 episodes

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Antitrust and Google’s Adtech Alphabet Soup

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Manage episode 479744731 series 1257046
Content provided by Adweek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adweek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Google comfortably controls over 25% of the $303 billion ad market in the U.S. That will probably look very different in five year's time. This episode unpacks Google's adtech antitrust violations, explaining the tangled path that led us here and what it means for the industry, plus Google itself as it faces looming threats of a break up. Experts join us to make sense of the acronyms and intrigue behind digital advertising’s biggest shake-up yet. Let’s dive straight into Google’s adtech alphabet soup.

Hosted on Acast. See acast.com/privacy for more information.

  continue reading

38 episodes

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