Stop burning cash on Facebook ads because you're tracking the wrong metrics.
If you're an eCommerce business owner confused by Meta Ads performance, this episode is your essential guide to decoding Facebook click metrics.
Many eCommerce brands think their Facebook click-through rates look amazing, but their sales are tanking.
And it’s probably because they’re looking at inflated numbers that include every like, comment, and share - not actual website visits.
In this tactical episode, Luke Smith reveals the four-tier hierarchy of Facebook Ads click metrics that separates vanity metrics from real performance indicators.
You'll discover the difference between CTR (all) and CTR (link clicks), and why using the wrong metric gives you a false sense of campaign success.
You'll also learn the exact benchmarks for each metric level - from engagement indicators to true website traffic - and understand why landing page views might be your most valuable metric for measuring actual visitor quality.
Luke walks through real Facebook ads data - showing how click numbers can drop by over 25% when filtered correctly, demonstrating why precision in measurement directly impacts your bottom line.
This is a must-watch for anyone managing Facebook or Instagram ads in Meta Business Suite and struggling with how to optimize Meta ad performance.
Key Points
00:00:00 Wrong Click Metrics
00:00:40 Clicks All Problem
00:02:10 Link Clicks Explained
00:03:20 Outbound Clicks Hierarchy
00:04:10 Platform Demonstration
00:05:30 Real Campaign Examples
00:06:10 Landing Page Views
Ready to stop making decisions based on false data?
Hit play to master the Meta Ads metrics that actually matter – and finally understand how to scale your Facebook advertising profitably.

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