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Content provided by Stew Redwine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stew Redwine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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A.I. Slop
Manage episode 478512550 series 3521459
Content provided by Stew Redwine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stew Redwine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of Ad Infinitum, host Stew Redwine is joined by commercial director Jordan Brady and Amplifi Media CEO and NYU professor Steven Goldstein to confront a fast-growing threat in the world of advertising: AI Slop.
Used by Steven in a blog post earlier this year, “AI Slop” refers to the dull, generic content flooding our feeds—fueled by AI tools used without intention or craft. This episode pulls back the curtain on how these tools are transforming creative work—for better and worse.
With the rise of “invisible minivans” (not Lamborghinis), Stew and his guests dig into how AI is flattening creativity, the steep cost of sounding like everyone else, and what marketers need to do to protect emotional resonance and brand authenticity in audio.
Stew, Jordan, and Steven put four of the top commercial radio ads through the Ad Infinitum wringer—grading each on persuasion, production, and sonic distinctiveness:
- Progressive: A 10-second “riddle” spot that lacked flair and fell flat—proof that brevity doesn’t guarantee brilliance.
- Verizon: A $50/month deal with an attempt at a clever hook (“cheaper than your dog’s glam squad”) and zero memorability.
- AT&T: A 60-second travel-themed ad that waited 46 seconds to mention the brand. Result? $155K in wasted media dollars.
- Cricket: The surprise winner. With early branding, relatable benefits, and lively sonic branding, it scored highest across the board—an example of simple, effective, human-sounding creative.
The verdict? You don’t need AI to sound robotic—humans are making boring, formulaic ads just fine on their own. But when brands fail to grab attention and stand out, they risk spending more for less impact.
This one’s for every Chief Audio Officer navigating the promise and peril of generative AI because making more ads faster doesn’t mean making better ads.
Real Talk About MarketingAn Acxiom podcast where we discuss marketing made better, bringing you real...
Listen on: Apple Podcasts Spotify
Everyday AI: Your daily guide to grown with Generative AICan't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.
Listen on: Apple Podcasts Spotify
Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.
Chapters
1. A.I. Slop (00:00:00)
2. [Ad] Real Talk About Marketing (00:17:25)
3. (Cont.) A.I. Slop (00:18:13)
4. [Ad] Everyday AI: Your daily guide to grown with Generative AI (00:34:33)
5. (Cont.) A.I. Slop (00:35:21)
32 episodes
Share
Manage episode 478512550 series 3521459
Content provided by Stew Redwine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stew Redwine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of Ad Infinitum, host Stew Redwine is joined by commercial director Jordan Brady and Amplifi Media CEO and NYU professor Steven Goldstein to confront a fast-growing threat in the world of advertising: AI Slop.
Used by Steven in a blog post earlier this year, “AI Slop” refers to the dull, generic content flooding our feeds—fueled by AI tools used without intention or craft. This episode pulls back the curtain on how these tools are transforming creative work—for better and worse.
With the rise of “invisible minivans” (not Lamborghinis), Stew and his guests dig into how AI is flattening creativity, the steep cost of sounding like everyone else, and what marketers need to do to protect emotional resonance and brand authenticity in audio.
Stew, Jordan, and Steven put four of the top commercial radio ads through the Ad Infinitum wringer—grading each on persuasion, production, and sonic distinctiveness:
- Progressive: A 10-second “riddle” spot that lacked flair and fell flat—proof that brevity doesn’t guarantee brilliance.
- Verizon: A $50/month deal with an attempt at a clever hook (“cheaper than your dog’s glam squad”) and zero memorability.
- AT&T: A 60-second travel-themed ad that waited 46 seconds to mention the brand. Result? $155K in wasted media dollars.
- Cricket: The surprise winner. With early branding, relatable benefits, and lively sonic branding, it scored highest across the board—an example of simple, effective, human-sounding creative.
The verdict? You don’t need AI to sound robotic—humans are making boring, formulaic ads just fine on their own. But when brands fail to grab attention and stand out, they risk spending more for less impact.
This one’s for every Chief Audio Officer navigating the promise and peril of generative AI because making more ads faster doesn’t mean making better ads.
Real Talk About MarketingAn Acxiom podcast where we discuss marketing made better, bringing you real...
Listen on: Apple Podcasts Spotify
Everyday AI: Your daily guide to grown with Generative AICan't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.
Listen on: Apple Podcasts Spotify
Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.
Chapters
1. A.I. Slop (00:00:00)
2. [Ad] Real Talk About Marketing (00:17:25)
3. (Cont.) A.I. Slop (00:18:13)
4. [Ad] Everyday AI: Your daily guide to grown with Generative AI (00:34:33)
5. (Cont.) A.I. Slop (00:35:21)
32 episodes
All episodes
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Similar to Ad Infinitum
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
11k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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continue reading
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Go offline with the Player FM app!
Go offline with the Player FM app!
