What if the crowd at a protest—or the line at a product launch—wasn’t there by accident, or even by passion? In this provocative episode, we sit down with Mark Swart, CEO of Crowds on Demand, a company that’s redefining what it means to “move the masses.” From political rallies to influencer meet-and-greets, Crowds on Demand provides professional actors to create the illusion of momentum, excitement, or outrage—whatever the client needs.
Mark opens up about the ethical tightrope his company walks, the legal gray areas they navigate, and how perception truly drives power in today’s media-saturated culture. We explore how artificial crowds are shaping everything from grassroots movements to corporate reputation, and why authenticity might be losing the battle to strategy.
Whether you see it as PR genius or social manipulation, one thing is clear: this conversation will make you question what—and who—you believe.
Contact Mark on his website:
https://crowdsondemand.com/
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LEAVE US THOSE 5 STAR REVIEWS! THEY REALLY HELP US!
Visit our website for all the latest and buy Guys books at:
https://www.acrossthepondpodcast.co.uk/
We run on Coffee! Want to buy us one?
https://coff.ee/acrossthepondpod
Join our Facebook group and discuss this episode:
https://www.facebook.com/groups/1374944543747219