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Content provided by Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley, Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley, Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Why This $12M SaaS Might Be a Massive Broker Trick

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Manage episode 498266960 series 2842765
Content provided by Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley, Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley, Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, the hosts dissect a $12M listing for a self-storage SaaS and marketing company—only to suspect it’s a digital agency in disguise.
Business Listing – https://synergybb.com/listings/self-storage-saas-and-marketing-with-3-7m-mrr/
Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.
💰 Sponsored by:
Capital Pad – Buying a small business and need funding? Or looking to invest in others' deals? Capital Pad is the go-to marketplace for acquisition entrepreneurs and investors. It handles all the legal and governance headaches so you can focus on deals. Backed by entrepreneur Travis Jamison. Check out https://capitalpad.com and tell them Acquisitions Anonymous sent you!
Franchise Help with Connor Groce – Curious about franchising? Connor Groce, franchise expert and operator, helps people navigate the franchise world. He owns multiple franchises and now helps others find the right fit. https://www.connorgroce.com
This episode dives into a $12M listing for a SaaS and marketing company serving the self-storage industry. The business boasts $3M in ARR, $4.3M in 2024 revenue, and $970K in cash flow—with 750 clients across 1700 locations and a tech stack promising AI-powered pricing, 3D unit visualization, and more.
Key Highlights:
- $12M asking price, $970K cash flow, 44 employees
- 70% of revenue claimed as SaaS, but unclear definition
- Self-storage tech includes ID verification, 3D visualizations, AI pricing
- Strong ARR growth, but murky line between SaaS and marketing services
- Hosts suspect broker repositioning to justify a high multiple

Subscribe to weekly our Newsletter and get curated deals in your inbox
Advertise with us by clicking here

  • Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel.
  • Do you enjoy our content? Rate our show!
  • Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.

For inquiries or suggestions, email us at [email protected]

  continue reading

423 episodes

Artwork
iconShare
 
Manage episode 498266960 series 2842765
Content provided by Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley, Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley, Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, the hosts dissect a $12M listing for a self-storage SaaS and marketing company—only to suspect it’s a digital agency in disguise.
Business Listing – https://synergybb.com/listings/self-storage-saas-and-marketing-with-3-7m-mrr/
Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.
💰 Sponsored by:
Capital Pad – Buying a small business and need funding? Or looking to invest in others' deals? Capital Pad is the go-to marketplace for acquisition entrepreneurs and investors. It handles all the legal and governance headaches so you can focus on deals. Backed by entrepreneur Travis Jamison. Check out https://capitalpad.com and tell them Acquisitions Anonymous sent you!
Franchise Help with Connor Groce – Curious about franchising? Connor Groce, franchise expert and operator, helps people navigate the franchise world. He owns multiple franchises and now helps others find the right fit. https://www.connorgroce.com
This episode dives into a $12M listing for a SaaS and marketing company serving the self-storage industry. The business boasts $3M in ARR, $4.3M in 2024 revenue, and $970K in cash flow—with 750 clients across 1700 locations and a tech stack promising AI-powered pricing, 3D unit visualization, and more.
Key Highlights:
- $12M asking price, $970K cash flow, 44 employees
- 70% of revenue claimed as SaaS, but unclear definition
- Self-storage tech includes ID verification, 3D visualizations, AI pricing
- Strong ARR growth, but murky line between SaaS and marketing services
- Hosts suspect broker repositioning to justify a high multiple

Subscribe to weekly our Newsletter and get curated deals in your inbox
Advertise with us by clicking here

  • Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel.
  • Do you enjoy our content? Rate our show!
  • Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.

For inquiries or suggestions, email us at [email protected]

  continue reading

423 episodes

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