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Buying a Viral Cat Video Empire? Think Twice Before You Do
Manage episode 511855251 series 2842765
A “too-good-to-be-true?” SBA-prequalified cat-content brand with 3.9M Facebook followers, ~$872–$920k revenue and ~95% margins sparks a lively debate on platform risk, AI headwinds, and creative deal structures to de-risk the buy.
Business Listing – https://quietlight.com/listings/17899268/
Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.
💰 Sponsored by:
Go High Level – The all-in-one sales and marketing platform built for agencies and entrepreneurs. Automate, manage, and grow your business at https://www.gohighlevel.com
Acquisition Lab – Your fast-track to business ownership. Get hands-on support, world-class resources, and join a top-tier community of acquisition entrepreneurs. Schedule your free consultation at https://www.acquisitionlab.com and mention Acquisitions Anonymous!
The crew dissects a Quiet Light listing for a 15-year-old cat-content platform boasting 3.9M Facebook followers, ~2.2M monthly pageviews, and reported RPMs in the $22–$30+ range. The broker materials (as read aloud) claim ~$872k–$920k in revenue, ~$821k in net income (~94–95% margins), asking ~$2.3M (~2.8x).
Key Highlights:
- Asking ~$2.3M (~2.8x) on ~$872k–$920k revenue and ~$821k net (~94–95% margins).
- Audience/traffic: 3.9M FB followers, ~2.2M monthly pageviews; RPM ~$22–$30+.
- Under-monetized: heavy banner ads, little/no affiliate, 15k newsletter @ ~29% OR.
- Financing reality: SBA “pre-qualified” but lenders wary of platform risk/volatility.
- Deal ideas: $500–$800k equity + seller carry; or ~$821k upfront + 50/50 rev share until seller hits ask.
Subscribe to weekly our Newsletter and get curated deals in your inbox
Advertise with us by clicking here
- Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel.
- Do you enjoy our content? Rate our show!
- Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.
For inquiries or suggestions, email us at [email protected]
438 episodes
Buying a Viral Cat Video Empire? Think Twice Before You Do
Acquisitions Anonymous - #1 for business buying, selling and operating
Manage episode 511855251 series 2842765
A “too-good-to-be-true?” SBA-prequalified cat-content brand with 3.9M Facebook followers, ~$872–$920k revenue and ~95% margins sparks a lively debate on platform risk, AI headwinds, and creative deal structures to de-risk the buy.
Business Listing – https://quietlight.com/listings/17899268/
Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.
💰 Sponsored by:
Go High Level – The all-in-one sales and marketing platform built for agencies and entrepreneurs. Automate, manage, and grow your business at https://www.gohighlevel.com
Acquisition Lab – Your fast-track to business ownership. Get hands-on support, world-class resources, and join a top-tier community of acquisition entrepreneurs. Schedule your free consultation at https://www.acquisitionlab.com and mention Acquisitions Anonymous!
The crew dissects a Quiet Light listing for a 15-year-old cat-content platform boasting 3.9M Facebook followers, ~2.2M monthly pageviews, and reported RPMs in the $22–$30+ range. The broker materials (as read aloud) claim ~$872k–$920k in revenue, ~$821k in net income (~94–95% margins), asking ~$2.3M (~2.8x).
Key Highlights:
- Asking ~$2.3M (~2.8x) on ~$872k–$920k revenue and ~$821k net (~94–95% margins).
- Audience/traffic: 3.9M FB followers, ~2.2M monthly pageviews; RPM ~$22–$30+.
- Under-monetized: heavy banner ads, little/no affiliate, 15k newsletter @ ~29% OR.
- Financing reality: SBA “pre-qualified” but lenders wary of platform risk/volatility.
- Deal ideas: $500–$800k equity + seller carry; or ~$821k upfront + 50/50 rev share until seller hits ask.
Subscribe to weekly our Newsletter and get curated deals in your inbox
Advertise with us by clicking here
- Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel.
- Do you enjoy our content? Rate our show!
- Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.
For inquiries or suggestions, email us at [email protected]
438 episodes
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