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EP 102: Retention Is the New Conversion with Heather Wanninger
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What if the secret to scaling your business isn’t a new funnel—but a better client experience?
In this episode, I’m joined by the brilliant Heather Wanninger—multi-business owner, creativity powerhouse, and Chief Experience Officer at Abundance Worldwide. Heather has built her career around creating those “surprise and delight” moments that transform how clients feel about you, your offers, and your community.
From handwritten notes to full-scale adventure retreats, Heather shows us why experience is often the missing piece in marketing and how even the smallest touches can have the biggest impact. She also pulls back the curtain on her Sweet Lemonade Adventure Club, where women entrepreneurs unplug, travel, and rediscover the joy of slowing down to speed up growth.
If you’ve been craving new ways to energize your community, add spark to your services, or simply reconnect with the heart of your business, this conversation will inspire you to elevate how you love on your clients—and yourself.
On This Week’s Episode, We Discuss:
- The art of creating unforgettable client experiences
- Heather’s role as Chief Experience Officer and why it matters
- Tangible tactics for adding surprise and delight to your offers
- Small touches—like videos, notes, and swag—that make a big impact
- How to build true community in a noisy digital world
- Behind the scenes of Sweet Lemonade Adventure Club
- The emotional side of pivoting and letting go of old businesses
- How to scale personal touches so they stay sustainable
- Real stories of client joy (and a few funny behind-the-scenes moments)
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Connect with Heather:
Follow Heather on Instagram: https://www.instagram.com/heatherwanningercoaching/
Follow Heather on LinkedIn: https://www.linkedin.com/in/heather-wanninger-a21080107/
Check out Heather’s website: www.sweetlemonadeadventureclub.com / www.abundanceworldwide.com
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