This episode discusses qualitative research, which is a form of research that involves collecting and analyzing non-numerical data, such as interviews and observations. Qualitative research can provide insights and understanding of people's experiences and perceptions, and can be used to inform quantitative research. Its strengths include flexibility and the generation of meaningful insights, while its disadvantages include being labor-intensive and difficulty with generalization. Overall, qualitative research is an important approach to understanding and informing research in various fields. Qualitative research is used to describe the lived experiences of participants and understand their perspectives. It can involve different methods such as grounded theory, ethnography, and narrative research. Data is collected through methods like interviews, focus groups, surveys, and secondary data analysis. The data is then transcribed and analyzed using codes and themes to understand patterns and perspectives. Qualitative research is useful for understanding complex issues and answering questions that cannot be addressed using quantitative methods.