This week, I sat down with Berk Bahceci, founder of Heraclea, to talk about what it actually looks like to build a product-led brand from scratch, without cutting corners.

We talk about what it means to invest early (like, before a single sale), why he built a full production facility in Turkey instead of outsourcing, and how customer feedback led to one of Heraclea’s most important programs.

Berk also shares why he’s not interested in being in 5,000 stores, how he’s onboarding farmers into his supply chain without sacrificing quality, and what it looks like to grow with intention when most CPG brands are sprinting to exit.

If you’re building a product brand, growing DTC, or trying to stay values-aligned as you scale, this episode’s packed with takeaways you can actually use.

🎧 Listen now to hear how Berk’s building Heraclea brick by brick and why Turkish olive oil is having its moment.

📲 Follow Berk:

Instagram: @mberkbahceci

Website: linkedin.com/in/mberkbahceci/

📲 Check out Heraclea:

Instagram: @weareheraclea

Website: heraclea.co

👋 Enjoying Above the Fold?

Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, it’s your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!

Connect with Jess on:

LinkedIn: linkedin.com/in/jess-cervellon

Twitter: x.com/jesscervellon

Instagram: instagram.com/jess.cervellon