This week, I sat down with Liz Ahern, former CMO of Chamberlain Coffee and current Founder of Brand 555 Marketing to talk about what actually drives brand longevity in a world full of creator launches and fast-moving CPG hype.

We talk about why most brands lose sight of their customer, what “community” actually means (hint: it’s not just comments), and why a retail strategy needs a lot more than shelf space to work.

Liz also breaks down the real role of a fractional CMO, what makes great packaging at retail, and why brands are getting community management completely wrong.

If you’re building, scaling, or just wondering how to turn attention into long-term love, this episode’s got you.

🎧 Listen now for insights on retail, retention, and building brands that stick around.

📲 Follow Liz:

Instagram: @lizaaaaay

Website: linkedin.com/in/ecahern/

📲 Check out Brand 555:

Instagram: @brand555_marketing

Website: brand555.com

👋 Enjoying Above the Fold?

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Connect with Jess on:

LinkedIn: linkedin.com/in/jess-cervellon

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Instagram: instagram.com/jess.cervellon