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Why branches are top priority for PNC

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Manage episode 515267170 series 1767659
Content provided by American Bankers Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by American Bankers Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

PNC Bank is the nation's eighth-largest bank by assets and the sixth-largest by deposits, but it ranks fourth in the number of physical branches. In a time when many banks are streamlining their in-person service locations, why has PNC doubled down on branches? On the latest episode of the ABA Banking Journal Podcast, PNC executive Jeff Martinez explores:

  • The role of branches in marketing and account acquisition, particularly business accounts.
  • PNC's strategy of combining organic growth and M&A (most recently in Colorado with FirstBank).
  • Professional opportunities created for bank employees through the in-person delivery network.
  • The role of personal touches — down to thank-you notes and branded umbrellas — in reinforcing the bank brand through the client experience.
  continue reading

157 episodes

Artwork
iconShare
 
Manage episode 515267170 series 1767659
Content provided by American Bankers Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by American Bankers Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

PNC Bank is the nation's eighth-largest bank by assets and the sixth-largest by deposits, but it ranks fourth in the number of physical branches. In a time when many banks are streamlining their in-person service locations, why has PNC doubled down on branches? On the latest episode of the ABA Banking Journal Podcast, PNC executive Jeff Martinez explores:

  • The role of branches in marketing and account acquisition, particularly business accounts.
  • PNC's strategy of combining organic growth and M&A (most recently in Colorado with FirstBank).
  • Professional opportunities created for bank employees through the in-person delivery network.
  • The role of personal touches — down to thank-you notes and branded umbrellas — in reinforcing the bank brand through the client experience.
  continue reading

157 episodes

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