Many people dream of starting a fashion brand.
The combination of a doing something creative with the glamour and energy of catwalk shows and photo shoots can be intoxicating.
What isn’t always obvious - at least for new designers or for people outside of the industry - is the challenge of starting from scratch.
It’s not only about growing your brand. It’s about doing everything yourself - from designing to sewing - and the business side.
And it’s not only in the fashion industry. Starting a business can be very rewarding, but you need to be able to play the long game to reap those rewards.

Meet Sofia Georgia Rothman, a rising star on the New York design scene. Her collection has a growing following of young consumers - like her - who want high quality garments with a sense of personal style.
In this episode she shares a ‘raw and real’ look at what it’s like launching a brand - and taking it from being a personal project into a business.

USEFUL LINKS:

Follow Sofia Georgina Rothman: @sofiageorgiarothman

Learn more about Inside Fashion: https://insidefashionLive.net

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