Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Mistral.vc. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mistral.vc or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

He exited to Snap for $166M— built an AI video startup, then raised $50M. | Alex Mashrabov, Founder of Higgsfield AI

45:40
 
Share
 

Manage episode 522602174 series 3298391
Content provided by Mistral.vc. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mistral.vc or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Alex built the original Snapchat filters-- and sold his company to Snap for $166M.

Then he left to start Higgsfield. The company just raised a $50M Series A to help brands create AI-generated video ads at scale.

We go deep on why he thinks Adobe is in trouble, how top advertisers are already producing 10,000+ ad creatives a year, and why the companies winning in AI video aren't building foundation models.

Why You Should Listen

  • Why consumer AI apps are a trap (and what to build instead)
  • How to drive early growth
  • The economics of AI-generated video
  • How to know when to pivot away from traction that has no long term

Keywords

startup podcast, startup podcast for founders, AI video generation, generative AI startup, social media marketing AI, B2B SaaS growth, founder pivot, AI startup fundraising, creator marketing, product market fit

00:00:00 Intro

00:06:29 Selling to Snap and Working With Evan Spiegel for Four Years

00:08:28 The Origin Story of HiggsField

00:17:47 The Real Use Cases for GenAI Video Today

00:27:26 The First Product and Why They Pivoted Away From Consumer

00:29:08 The $10 Billion Short Form Drama Market Nobody Talks About

00:33:26 Going All In on Social Media Advertising

00:41:16 When He Knew He Had Product Market Fit

Retry

Send me a message to let me know what you think!

  continue reading

Chapters

1. Intro (00:00:00)

2. Selling to Snap and Working With Evan Spiegel for Four Years (00:06:29)

3. The Origin Story of HiggsField (00:08:27)

4. The Real Use Cases for GenAI Video Today (00:17:47)

5. The First Product and Why They Pivoted Away From Consumer (00:27:24)

6. The $10 Billion Short Form Drama Market Nobody Talks About (00:29:07)

7. Going All In on Social Media Advertising (00:33:27)

8. When He Knew He Had Product Market Fit (00:41:18)

244 episodes

Artwork
iconShare
 
Manage episode 522602174 series 3298391
Content provided by Mistral.vc. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mistral.vc or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Alex built the original Snapchat filters-- and sold his company to Snap for $166M.

Then he left to start Higgsfield. The company just raised a $50M Series A to help brands create AI-generated video ads at scale.

We go deep on why he thinks Adobe is in trouble, how top advertisers are already producing 10,000+ ad creatives a year, and why the companies winning in AI video aren't building foundation models.

Why You Should Listen

  • Why consumer AI apps are a trap (and what to build instead)
  • How to drive early growth
  • The economics of AI-generated video
  • How to know when to pivot away from traction that has no long term

Keywords

startup podcast, startup podcast for founders, AI video generation, generative AI startup, social media marketing AI, B2B SaaS growth, founder pivot, AI startup fundraising, creator marketing, product market fit

00:00:00 Intro

00:06:29 Selling to Snap and Working With Evan Spiegel for Four Years

00:08:28 The Origin Story of HiggsField

00:17:47 The Real Use Cases for GenAI Video Today

00:27:26 The First Product and Why They Pivoted Away From Consumer

00:29:08 The $10 Billion Short Form Drama Market Nobody Talks About

00:33:26 Going All In on Social Media Advertising

00:41:16 When He Knew He Had Product Market Fit

Retry

Send me a message to let me know what you think!

  continue reading

Chapters

1. Intro (00:00:00)

2. Selling to Snap and Working With Evan Spiegel for Four Years (00:06:29)

3. The Origin Story of HiggsField (00:08:27)

4. The Real Use Cases for GenAI Video Today (00:17:47)

5. The First Product and Why They Pivoted Away From Consumer (00:27:24)

6. The $10 Billion Short Form Drama Market Nobody Talks About (00:29:07)

7. Going All In on Social Media Advertising (00:33:27)

8. When He Knew He Had Product Market Fit (00:41:18)

244 episodes

모든 에피소드

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play