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In this episode of The Real Estate Roadmap, Chris Cusimano sits down once again with his good friend and farming expert Ryan Smith for a brutally honest conversation every real estate agent needs to hear.

Fresh off a deep-dive business intensive at Alex & Leila Hormozi’s Acquisition.com headquarters, Chris shares the surprising lesson that changed his entire approach to running a real estate team—and why he’s shifting focus back to the fundamentals that built his success in the first place.
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They unpack:

🔥 The Power of FOCUS in Real Estate

Why most agents fail—not because they don’t work hard, but because they’re doing too many things 10% of the wayinstead of one thing 100% of the way.

🔥 Farming That Actually Works

Ryan breaks down why his farming approach has outperformed cold calling, postcards, and online leads... and how community-based marketing (food drives, garage sales, business spotlights, neighborhood reports) created real relationships that turned into predictable revenue.
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🔥 Becoming “Micro-Famous”

How consistency, community involvement, and value-driven content help you become THE agent everyone in your neighborhood already knows—before they even need a realtor.

🔥 Why Agents Jump From Tactic to Tactic

And how to break that cycle for good.

🔥 Offers That Add Real Value

From Chris’s pre-listing prep process to Ryan’s Home Jumpstart System, they share how meaningful service—not sales tactics—wins listings.
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This episode is a must-listen for agents who:

• Feel spread too thin
• Keep trying “new shiny” lead gen tactics
• Want deeper, relationship-driven business
• Want to scale without burning out
• Want to become the go-to agent in a neighborhood

Authentic, strategic, and loaded with actionable insights—this conversation will help you rethink how you build your business in 2026 and beyond.

Grab Chris' Lead Gen Lever Worksheet HERE

Grab Ryan's Course HERE

head to www.coachingbycusi.com to join our fun Real Estate Agent community today!