Episode 4 of A Matter of Time explores the distinctions between a good watch, a great watch, and a grail watch. Andrew, Eleonor, and Krisitian do a deep dive into what separates these categories in terms of design, quality, emotional value, and personal significance.

Of course, the trio acknowledges that how we appreciate watches individually can be very subjective, especially when differentiating between good, great, and grail watches. They emphasise that while technical specifications are valuable, design often plays the most crucial role in defining a watch’s appeal.

They each share examples of watches they consider good, great, and grail. “Good” watches are characterised by value, everyday wearability, and reliability, such as the Christopher Ward Desk Diver.

“Great” watches, like the Bulgari Octo Finissimo and Cartier Santos-Dumont, elevate the experience through superior craftsmanship, innovative engineering (e.g., ultra-thin cases, integrated bracelets), and iconic design details, making them more refined and desirable. The “grail” category, which represents the pinnacle of watch collecting, is often reserved for legendary pieces such as the Patek Philippe Nautilus ref. 3700.

The gang discuss how the grail status transcends technical attributes and often becomes a deeply personal and emotional concept, influenced by heritage and storytelling. Emotion can really sway things in each direction for a watch's score on such a scale; it depends on the individual and their relationship with the watch.

The Patek Philippe Golden Ellipse is one key example mentioned, as both Eleonor and Kristian have a strong family connection with the model and design. Such watches carry immense historical significance, rarity, and emotional attachment, often tied to personal memories or aspirations.

The episode also touches on the social and cultural dimensions of watches, including how gender influences design and perception, the role of celebrities like George Clooney in watch culture, and the communal experience of sharing watches and stories.