In this episode of A Drop in the Ocean, I sit down with Helen Olszowska, founder of Seashell Collective and a content and outreach strategist with over 20 years’ experience working with values-led brands, charities, and B Corps.

Helen shares her journey from leading digital campaigns at Human Rights Watch to running her own consultancy, helping organisations craft compelling content strategies, social campaigns, and email journeys that connect with purpose-driven audiences.

We dive into:

• How to build content marketing that feels authentic (not exhausting)
• The common pitfalls charities and B Corps face with messaging
• Why words matter - and how the right storytelling can grow communities and impact

It’s a practical and inspiring conversation for anyone trying to amplify their mission without burning out.

🌊 A Drop in the Ocean is hosted by Stu Davies – Ocean-Caring Digital Strategist.
We amplify the voices of people and organisations working to protect our blue planet through smarter storytelling and strategy.

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💬 Have a story to tell or a challenge you’re trying to work through for Stu to discuss? Contact: stu-davies.com/amplify-your-impact/

📥 Want to build a sharper, more resilient digital marketing strategy for your ocean-focused organisation? Download the Ocean Impact Blueprint and start amplifying your message today: stu-davies.com/#OIB_waitlist

🔗 Follow Stu on @stu-daviesuk.bsky.social and linkedin.com/in/studaviesuk/
🎙️ Produced by Joel Roberts Can-b Media https://can-b.co.uk/
🎨 Artwork by @aslicreates
🎵 Theme music by Mark July