Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Restaurant Business Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Restaurant Business Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

How the CEO of A&W taps into brand nostalgia

28:08
 
Share
 

Manage episode 493540924 series 2342524
Content provided by Restaurant Business Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Restaurant Business Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How does a 106-year-old brand keep customers coming back? By tapping into nostalgia.

This week’s episode of the Restaurant Business podcast A Deeper Dive features A&W CEO Betsy Schmandt.

This is the latest in our series of podcasts recorded during the National Restaurant show.

This is a great conversation. We wanted to get to know Betsy, who was named chief executive of the chain earlier this year.

A&W was founded in 1919, making it one of the oldest restaurant chains in the country. Betsy talks about that history and we talk about some of the memories we’ve had visiting the concept growing up. Schmandt discusses why that works for the brand and how the company plans to tap into consumer nostalgia.

We also talk extensively about hospitality and why consumers today expect a lot more from their restaurants—and what A&W is doing about it. We also talk about the chain’s history of drive-ins and we talk about ways the company is adding technology into its restaurants. Betsy reveals a few things in that part of the conversation.

We’re talking A&W on A Deeper Dive so please check it out.

  continue reading

364 episodes

Artwork
iconShare
 
Manage episode 493540924 series 2342524
Content provided by Restaurant Business Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Restaurant Business Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How does a 106-year-old brand keep customers coming back? By tapping into nostalgia.

This week’s episode of the Restaurant Business podcast A Deeper Dive features A&W CEO Betsy Schmandt.

This is the latest in our series of podcasts recorded during the National Restaurant show.

This is a great conversation. We wanted to get to know Betsy, who was named chief executive of the chain earlier this year.

A&W was founded in 1919, making it one of the oldest restaurant chains in the country. Betsy talks about that history and we talk about some of the memories we’ve had visiting the concept growing up. Schmandt discusses why that works for the brand and how the company plans to tap into consumer nostalgia.

We also talk extensively about hospitality and why consumers today expect a lot more from their restaurants—and what A&W is doing about it. We also talk about the chain’s history of drive-ins and we talk about ways the company is adding technology into its restaurants. Betsy reveals a few things in that part of the conversation.

We’re talking A&W on A Deeper Dive so please check it out.

  continue reading

364 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play