A number of different types of initiatives have been sponsored by different CEOs. For instance, Ray Dolby of Dolby Laboratories has a culture that flourishes on the energy created by the company’s fixation on audio sound system perfection. That environment creates its own sources of energy. Herb Kelleher of Southwest Airlines creates energy initiatives with his Wing Ding flings. He gets employees excited to deliver their services to their customers. The CEOs job is to find that New Energy Initiative. In fact, we believe that this is one of the CEO’s job responsibilities as defined in the Quantum Leap Company.

In this chapter, we also see 2 separate discussion sessions between Dr. Elbie and Mr. Grimes on the subject of the War on Waste Paradox. Mr. Grimes is starting to see the presence of the paradox corollaries but he is getting impatient to get to the answer.

We’ll make some progress in the next chapter.