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In this episode of the 90Up Challenge, James talks with Marcus McGehee, founder of The AI Consulting Lab, about how entrepreneurs can stop spinning their wheels with marketing and start building systems that actually scale.

Marcus breaks down his path from digital marketing into AI strategy, offering practical lessons for business owners who are curious about automation but overwhelmed by the noise. They discuss how to:

• Use AI tools like ChatGPT effectively (even if you're not techy)
• Build CRM and automation systems that follow up for you
• Avoid the trap of constantly chasing leads without structure
• Find clarity on what actually moves the needle in your business

This episode is a must-listen for service providers, solopreneurs, and anyone tired of piecing together tools without results.

Resources & Mentions:

• Marcus’s Website: TheAIConsultingLab.com
• Instagram: @theaiconsultinglab
• How I Use LLMs

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