What if “repurposing” is the reason your podcast isn’t growing? Deirdre Tshien - Co-Founder & CEO of Capsho—joins me to break down why copy-pasting the same post everywhere flops, and what to do instead so busy moms actually see traction without burning out.

In this episode:

• Why blind repurposing kills reach—and the smarter, platform-specific alternative

• The 1–2 platform rule (and how to pick yours)

• Titles, descriptions, and promos that move listeners, not just fill feeds

• Using AI the right way to save hours each week

• Promotion vs. publishing: what actually grows a show

• Reading analytics so you don’t pivot in the wrong direction

Guest: Deirdre Tshien, Co-Founder & CEO, Capsho
Try Capsho: https://www.capsho.com/ - use code Francheska at sign-up.