Hi everyone – welcome to your 3 Shifts Edition [AI-generated audio version].

First, remedies in the Google search antitrust case have dropped – and Google has come out relatively unscathed. While Google is barred from exclusive distribution agreements and tying its products, it will not have to divest Chrome or Android.

Next, businesses are shifting focus away from SEO and towards GEO (generative-engine optimization). AI referrals are surging and companies are racing to optimize for the post-search era. Read this one if you’re wondering how to get your business noticed by AI chatbots.

Finally, Uber and Lyft struck a deal with California to let drivers unionize in exchange for lower insurance costs. The reduced insurance requirements is a big deal for them – and their users – since insurance is by far their largest expense line.

Enjoy.

– Tam

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