EP 445 | How we revived a client’s “dead” email list

6-Figure Secrets with Allison Hardy

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27d ago 13:14

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Have you ever looked at your email stats and thought, is anyone even reading these?! You’re not alone.
In this episode of the 6-Figure Secrets Podcast, Allison digs into how she helped one of her Done-For-You Email Funnel clients take a “dead” list (15% open rates and 0.3% click rates) and completely revive it, doubling their open rates and multiplying their click rates by TEN.
She’s walking you through what flopped, what worked, and the exact five-step plan you can steal to get more eyes on your emails, and more sales in your business.
TAKEAWAYS:

Why open rates matter more than you think (and why “industry standard” isn’t good enough).
The three subject line styles you need to test now to boost open rates.
How changing just your sender name can make your emails feel more personal (and actually get opened).
The biggest mistake people make with click-throughs and the simple fix that doubled this client’s clicks.
A five-step action plan to revive your email list without overhauling your entire funnel.

RESOURCES:

Check out the blog post that accompanies this episode for additional resources
Want more behind-the-scenes strategies like this? Subscribe to the Email Marketing Trend Report for just $7/month and get real client case studies, data-backed tweaks, and actionable tips delivered straight to your inbox. No fluff, just what’s actually working in email marketing right now.
Want to see what a high-converting sales email actually looks like? Grab The $80,000 Email Template! This is the exact email that brought in $80K in sales in 2024 (yep, really!) and a breakdown of why it works, so you can write emails that do the heavy lifting for you.

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Music courtesy of www.bensound.com

362 episodes

#Business #Life By Design #Allison Hardy