Thinking of selling your house? Should you list it publicly on the MLS (Multiple Listing Service), or take the "secret" route with an off-MLS deal?

On this episode of the 5-Minute PRIME Podcast, , host Martin Maxwell dives into the data – revealing a billion-dollar difference in seller outcomes. We explore the pros and cons of each approach, drawing on studies from Zillow, HomeLight, Bright MLS, RISMedia, and more. Discover why maximizing exposure usually trumps the allure of privacy and speed, and learn when an off-MLS sale might make sense (hint: it's rarer than you think!).

Tune in as we cover:

• The real meaning of "off-MLS" and why sellers consider it.
• The shocking statistics that show how much money off-MLS sellers often lose.
• The one key factor that gives MLS listings a consistent advantage.
• Niche scenarios where off-MLS might be justified.

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