After 20 years in the business world, I’ve identified the top 20 traits that set the best companies apart, whether you’re looking to buy or start one. In this video, I break down the key factors that make a business truly great, including market opportunity (TAM), low cost of goods sold (COGS), high gross margins, and the importance of operating in a non-emergency, non-after-hours industry. I’ll also cover why minimal private equity competition, low capital expenditure (CapX), and requiring licenses or permits can be advantageous.
You’ll learn why it’s crucial to choose an industry where prospects are actively searching for what you sell, and where there’s significant pain driving immediate purchases. I’ll discuss the benefits of stable, dense routes, and the ability to grow through marketing without needing a sales team from the start.
Other key traits include the ability to wow clients, generate recurring revenue, and maintain a semi-recession-proof business. I’ll explain why having a competitive advantage, high revenue per man hour, and offering higher employee salaries can make a business stand out.
We’ll dive into the importance of minimal government risk, scalability, opportunities for add-ons and revenue expansion, and why an underserved market is a goldmine. Plus, I won’t forget one of the most critical factors: the market is growing, and demand is on the rise. If you want to know what to look for in a business that’s destined for success, this video will give you the insights you need.
This description covers all the key points you’ll discuss, providing a clear and compelling overview that should attract viewers interested in understanding what makes a business truly great.
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https://youtu.be/-ajm-9fVv5s?si=5FqyliBgGNE22j_9
🌍 My website - https://www.5ForFifty.com
WHO AM I?
Hey 👋, I’m Jonathan Pototschnik; many friends call me JP. I’ve been an entrepreneur my whole life, with a brief detour working for a software company from age 20 to 24. I’ve had some incredible wins, like building multiple companies to 8-figure annual revenues and enjoying a significant exit from my software company. But I’ve also faced my share of struggles, such as losing three years and $100k on my first ‘real’ company and walking away from another after investing several years and giving back my equity.
I’ve learned a lot from both my successes and failures. In my videos, I share evidence-based strategies that worked for me; I hope they’ll provide you with a massive shortcut to reach your goals.