Welcome to Beyond the Studio, the podcast where fitness business owners, gym operators, and industry pros get the insider strategies they need to grow, market, and scale their businesses. Hosted by Zach Mills, founder and CEO of On Brand Marketing, this show dives deep into the real-world challenges and successes of running a fitness business—whether it’s a boutique studio, a big-box gym, or anything in between. Each episode features expert insights, actionable marketing tactics, and candid conversations with industry leaders who have built thriving fitness brands. From member retention and community building to digital marketing and revenue growth, we go beyond workouts and weight rooms to uncover what truly drives success in the fitness industry. If you're looking to level up your fitness business and stay ahead of industry trends, Beyond the Studio is your go-to resource. Tune in, take notes, and get ready to take your gym to the next level!