Pharmaceuticals is an industry bursting with passion, innovation, and some of the brightest minds around, all committed to making patients’ lives better. But if you’ve spent any time here, you know it can sometimes feel like slogging through the mud – buried in bureaucracy, battling for customers' attention, and constantly being asked to do more with less, despite all the investment and positive change happening around us. So, here’s a question for you: What if it’s not just about more training or shiny new processes? What if the real obstacles are the quiet, unspoken rules and assumptions buried deep in our culture? Introducing What the Pharma? - a podcast from the curious minds at Rubica designed to dig deep into those hidden barriers through fresh perspectives and bold conversations. Together with industry insiders and thought-provoking guests, we’ll uncover what might be really holding us back and maybe even find some unexpected solutions along the way... because it’s time to ask: What the pharma is really going on here?