Pharmaceuticals is an industry bursting with passion, innovation, and some of the brightest minds around, all committed to making patients’ lives better. But if you’ve spent any time here, you know it can sometimes feel like slogging through the mud – buried in bureaucracy, battling for customers' attention, and constantly being asked to do more with less, despite all the investment and positive change happening around us. So, here’s a question for you: What if it’s not just about more train ...
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Rubica Podcasts
1
Improving Pharma’s Customer Engagement Blind Spots
34:33
34:33
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34:33
Caroline and Harry explore why customer engagement is still falling short despite major investments in platforms, CRM upgrades, digital capability training, and customer journey mapping. They unpack research which shows a deep disconnect between HCPs, who remain underwhelmed by how Pharma engages with them, and Pharma executives, who remain convinc…
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1
Coaching for Impact in Pharma’s Changing Healthcare Landscape
29:35
29:35
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29:35
Caroline and Harry tackle Isaac’s dilemma — a caring, committed first-line manager in the Netherlands who’s exhausted from being the go-to problem solver for his ever-growing team. What once worked so well — drawing on his own experience to fix issues fast — is now breaking under the pressure of changing customer access, busier teams, and rising co…
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1
Better Customer Conversations for Pharma, Healthcare and Patients
32:37
32:37
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32:37
Caroline and Harry dive into Sara’s challenge—a top-performing account manager who joins a new pharma company, only to be met with a rigid culture of scripted, “tell-sell” conversations. Despite mounting pressure to fit in, this approach feels increasingly out of step with today’s healthcare realities. The data backs this up: analysis of 2.5 millio…
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1
Part 2: Digital Transformation and Customer Centricity | with Clement Gavrila
1:21:02
1:21:02
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1:21:02
Digital transformation is revolutionising the pharmaceutical and healthcare industries, pushing the boundaries of how companies connect with patients, providers, and stakeholders. As customer-centricity becomes a critical focus, the role of digital innovation in enhancing patient care, streamlining operations, and driving better outcomes has never …
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Digital Transformation and Customer Centricity | with Davidek Herron
41:17
41:17
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41:17
Digital transformation is revolutionising the pharmaceutical and healthcare industries, pushing the boundaries of how companies connect with patients, providers, and stakeholders. As customer-centricity becomes a critical focus, the role of digital innovation in enhancing patient care, streamlining operations, and driving better outcomes has never …
…
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Pharmaceuticals is an industry bursting with passion, innovation, and some of the brightest minds around, all committed to making patients’ lives better. But if you’ve spent any time here, you know it can sometimes feel like slogging through the mud – buried in bureaucracy, battling for customers' attention, and constantly being asked to do more wi…
…
continue reading
