In the premier episode of Inside 340B 360°, Verity Solutions CEO George Puckett sits down with host Anna Mangum to discuss his fascinating career that began with a stint in the national security area and evolved into developing solutions for 340B stakeholders. Drawing on his extensive career in health care technology, Puckett offers insights on how 340B providers can leverage Verity’s customized solutions to enhance compliance, increase efficiency, generate revenue and improve the patient experience.

Key Topics Covered:

Leadership and Entrepreneurship

George walks through the course he has charted in his four-decade career including his education in Europe and working in various parts of the United States. George and his Seattle-based Verity team have come up with solutions to a number of 340B challenges. George discusses these solutions and the importance of staying ahead of the curve.

George reflects on key policy and industry developments in the 340B landscape, such as contract pharmacy restrictions, and how providers can respond to uncertainty and complexity. He emphasizes listening to his customers, which can range from small health centers to large health systems. He also talks about adapting to change and staying focused on 340B’s purpose: helping covered entities stretch scare resources and expand access to care.

Compliance and Transparency Challenges

With continued scrutiny around 340B, transparency is an ongoing theme. George talks about the importance of enabling providers to demonstrate how they are using their 340B savings to provide patient care. He also provides a window into how Verity helps clients prepare for audits and meet evolving reporting requirements at both state and federal levels.

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