What if the corporate job everyone hated became the spark for a global media brand?

In this episode of 30 Years in 30 Minutes, Michael sits down with the creator behind one of the fastest-growing business comedy channels on the internet — a finance-bro-turned-entrepreneur who transformed Excel jokes, office misery, and corporate pain points into a massive online empire.
We break down the viral formula behind his billions of views, how he engineered explosive growth across TikTok and Instagram, the real way the algorithm works, how to turn ideas into consistent content, why “consistency” is overrated, and the hidden revenue model most creators never see coming.
If you’re an entrepreneur, content creator, or side-hustler trying to build something from nothing, this episode gives you the playbook for virality, growth, and monetization — straight from someone who lived it.

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